Project: Retail shop design

Client: SpongeBob Shop – Blackpool Pleasure Beach

Located within the iconic Blackpool Pleasure Beach, the SpongeBob Shop was designed to capture the fun, colour, and energy of the beloved cartoon world while creating a smooth and exciting retail experience for visitors of all ages.

The brief was to deliver a bold, immersive environment that instantly transports guests into Bikini Bottom. Using vibrant colours, playful graphics, and custom designed displays, the space brings SpongeBob’s world to life while ensuring practical retail flow and merchandising flexibility.

Every element from the lighting and signage to the fixtures and finishes was carefully considered to maintain a balance between thematic impact and functionality. The result is a fun-filled, family-friendly retail space that delights fans and adds a splash of personality to the Pleasure Beach experience!